What the F%$# is a Belly Band you ask?
We grab readers with belly bands...
Using a belly band around your magazine is an effective way to get an advertiser's message in front of readers. A belly band is the first thing consumers see when they pick up your magazine, and because they have to remove the band to open the magazine, they are highly likely to notice the ads on both the front and back. Many advertisers use bands to offer a teaser and direct the reader to the relevant content inside.
Here's the Belly Band we did for Baird MacGregor Insurance Brokers for the next issue of The Ontario Dealer Magazine.